Post by account_disabled on Feb 27, 2024 5:01:14 GMT
Data lakes; Database; Social media ; Management systems. The sources for collecting information will depend on the type and size of the institution, since a smaller institution, for example, will not have the conditions or need to deal with a large database. However, any help is valid to find the information you need to be able to answer the questions listed in the previous topic, as well as to get to know your own client better. . Create indicators With all the planning done so far, it's time to list which indicators will be used to collect the information and carry out a correct analysis of this data.
Aiming for its use in the sales funnel . Again, it is necessary Industry Email List to consider the objective of data collection and the questions and hypotheses raised. For example, to answer the question “ where do the leads that convert the most come from ?”, you can use the “conversion percentage by channel” indicator, which will show, among all the communication channels used, which ones are giving the best results. See below some other indicators commonly used in analyzing them and the sales funnel itself : ROI (return on investment): shows how much of the value invested in a given strategy is returning to the organization.
![](https://static.wixstatic.com/media/ad8ebf_6e7dfa36d268422b9182aca425196cc3~mv2.png/v1/fill/w_490,h_295,al_c,lg_1,q_85,enc_auto/ad8ebf_6e7dfa36d268422b9182aca425196cc3~mv2.png)
A high value means that the method adopted was effective. CAC (cost per customer): represents the amount being spent to acquire just one customer, which also involves costs related to marketing and sales strategies. NPS (): represents a great indicator for customer satisfaction , as it analyzes the chance of this consumer recommending the company's products or services to other people . Conversions at each stage of the funnel: although conversions happen more frequently at the bottom of the funnel, it is also possible for this process to occur at other times, something that should be analyzed and used in favor of the strategy itself. . Use data to make decisions After the data is properly collected, it is time to use this information in practice.
Aiming for its use in the sales funnel . Again, it is necessary Industry Email List to consider the objective of data collection and the questions and hypotheses raised. For example, to answer the question “ where do the leads that convert the most come from ?”, you can use the “conversion percentage by channel” indicator, which will show, among all the communication channels used, which ones are giving the best results. See below some other indicators commonly used in analyzing them and the sales funnel itself : ROI (return on investment): shows how much of the value invested in a given strategy is returning to the organization.
![](https://static.wixstatic.com/media/ad8ebf_6e7dfa36d268422b9182aca425196cc3~mv2.png/v1/fill/w_490,h_295,al_c,lg_1,q_85,enc_auto/ad8ebf_6e7dfa36d268422b9182aca425196cc3~mv2.png)
A high value means that the method adopted was effective. CAC (cost per customer): represents the amount being spent to acquire just one customer, which also involves costs related to marketing and sales strategies. NPS (): represents a great indicator for customer satisfaction , as it analyzes the chance of this consumer recommending the company's products or services to other people . Conversions at each stage of the funnel: although conversions happen more frequently at the bottom of the funnel, it is also possible for this process to occur at other times, something that should be analyzed and used in favor of the strategy itself. . Use data to make decisions After the data is properly collected, it is time to use this information in practice.