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Post by account_disabled on Nov 23, 2023 5:59:32 GMT
Which will evaluate that specific action not as the only marker, but as the main marker for optimizing distribution on your audience. Surely you might be interested in creating ads for an e-commerce, for example; as useful as the “purchase” event is, it may not always be the best solution. For example, before we started using Custom Conversions, we were managing a fleet of ads for an e-commerce that sold different products. Which the main ones were A, B and C. Now, we were hired to promote product B, our creatives were targeted for product B, the landing pages were equally targeted, and the campaigns ran well C Level Contact List with significantly positive Roas. Only once we had set up Personalized Conversions, confused by the sales data we were seeing and by the very different attribution models of Google Analytics, did we discover that users entered. The store with the advert for product B and bought product C, even if they were different completions. It is very important to understand this: Facebook, if the ads are optimized for the generic "purchase" event, will push distribution to the audience that allows you the best ROAS for spending, based on all purchases. Instead, you are interested in selling product B with ads for product B, and possibly running a more open campaign.
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