Post by account_disabled on Feb 19, 2024 9:42:40 GMT
From here, we will explain specific SEO measures specific to e-commerce sites.It is important to work on strengthening the SEO of your e-commerce site with the premise that it will lead to results, even if it takes time. Let's check them one by one.SEO measures for EC sites <7 points> (Illustration of people shopping on EC sites)[Point 1] Create a basic “pyramid category structure” for your EC site.
The basic structure of e-commerce sites is a pyramid-shaped phone number list category structure.As shown in the diagram below, it would be ideal to have category pages such as "PC" and "Digital Camera" at the bottom of the TOP page, with products linked below.▼Basic site design for EC sites: “pyramid category structure”▼Diagram of basic site design for EC site "pyramid category structure"Source: What is a breadcrumb list? About the basics of websites and SEO effects (Nile's SEO consultation room)If these categories are not ordered, search engines will be confused and it will be difficult to evaluate them correctly.There are also two factors to consider when creating a category structure:1) How deep should the category structure be made?Since e-commerce sites have a large number of products, the challenge is how deep the category structure should be.
So, let's take a look at the following major e-commerce sites in the "PC" category as an example.[Example of “PC” category structure on a major EC site] *As of June 2023AmazonComputers and Peripherals > Laptop Standard Laptop > Dell Inspiron 14 2-in-1 7425 Mobile LaptopKakaku.comHome > Computers > Laptops > Dell > Inspiron 14 Ryzen 7 5825U, 16GB memory, 512GB SSD, Windows 11 installed modelYodobashi CameraTop > Computers > Computers/Tablets > Notebooks > DELL MI784CPYD-BWHBCWhat all three companies have in common is the following order : "Product > Type > Manufacturer.
The basic structure of e-commerce sites is a pyramid-shaped phone number list category structure.As shown in the diagram below, it would be ideal to have category pages such as "PC" and "Digital Camera" at the bottom of the TOP page, with products linked below.▼Basic site design for EC sites: “pyramid category structure”▼Diagram of basic site design for EC site "pyramid category structure"Source: What is a breadcrumb list? About the basics of websites and SEO effects (Nile's SEO consultation room)If these categories are not ordered, search engines will be confused and it will be difficult to evaluate them correctly.There are also two factors to consider when creating a category structure:1) How deep should the category structure be made?Since e-commerce sites have a large number of products, the challenge is how deep the category structure should be.
So, let's take a look at the following major e-commerce sites in the "PC" category as an example.[Example of “PC” category structure on a major EC site] *As of June 2023AmazonComputers and Peripherals > Laptop Standard Laptop > Dell Inspiron 14 2-in-1 7425 Mobile LaptopKakaku.comHome > Computers > Laptops > Dell > Inspiron 14 Ryzen 7 5825U, 16GB memory, 512GB SSD, Windows 11 installed modelYodobashi CameraTop > Computers > Computers/Tablets > Notebooks > DELL MI784CPYD-BWHBCWhat all three companies have in common is the following order : "Product > Type > Manufacturer.