Post by account_disabled on Feb 28, 2024 9:55:53 GMT
In previous articles we talked about analyzing opportunities and threats and company strengths and weaknesses. The point of arrival of the entire process is the matching between these analyses, to lead us to conclusions that can help us define our strategic approach. Often when we talk about SWOT analysis we refer generically to a model like the one in the figure in which the points already analyzed and exposed are simply listed. This model represents only a system that allows us to have clear ideas regarding the company situation to be analysed, but obviously nothing more than this. What needs to be explored further is how to use company resources to limit the effects of unfavorable circumstances and develop the possibility of exploiting events favorable to management through the company's internal potential, while simultaneously improving company weaknesses: Strength: · Price · Packaging · Value added · New products Weaknesses: · Capillarity · Professionalism of the Sales Force · Type of PV supports · Costs Opportunity: · Stage of the Product Life Cycle · Price increase · Legislation favorable to marketing · Market size Threats: · Barriers to entry into the industry · Seasonality · Foreign investments in the sector and on the type of product · Reduction in customers' purchasing power As mentioned, this simply represents an initial outline of the situation, which needs to be explored further.
One of the systems for going deeper into the analysis is to Paraguay Phone Number build a TOWS matrix - Threats, Opportunities, Weaknesses, Strength - which will allow, in a fairly simple way, to identify strategies to undertake. Opportunity Threats Strength Example of a strategy to undertake: seize the opportunity of favorable legislation to introduce the product with attractive packaging. Example of strategy to undertake: use the possibility of applying more favorable prices to enter the market by avoiding price barriers. Weaknesses Example of strategy to undertake: exploit the large size of the market to address the structural weakness of the sales force. Improve PV supports to exploit the stage of the product life cycle Example of strategy to be undertaken: raise the professionalism of PV by trying to limit the effects of barriers to entry into the market. Increase the capillarity of presence to cope with the reduction in customers' purchasing power. In this way - it is certainly the simplest system - we have built guidelines to adopt strategies that will allow us to face the market, from which an idea of strategic positioning of the product/brand can then arise, which will then guide the process of operative marketing. It's just one of many systems that can be used; with a little practice and experience it is possible to build a model suitable for each individual situation, as long as this allows us to identify with certainty which strategies to use.
Below you will find the other types of analysis introduced in previous articles: Analysis of the expanded competition Market analysis and segmentation Behavioral analysis Target analysis based on the benefits pursued Competitive analysis: how to do it Analysis of direct competitors Analysis of company strengths and weaknesses Analysis of opportunities and threats 00 0 ALESSANDRO CREAZZO Business consultant since 1999, I have dealt with subsidized finance and business planning at important trade organizations such as COLDIRETTI and CONFAGRICOLTURA, and also as a freelancer; in 2003 I started the management consultancy business. since 2009 I have been dealing with Strategic Marketing and Corporate Social Responsibility. previous post Web Analytics: basic metrics for SMEs and freelancers next post Influence in the age of the Internet: has anything changed? RELATED POSTS Marketing for February 29th: take advantage of the leap year... February 26, 2024 Effective marketing strategies for Valentine's Day: conquer... February 13, 2024 Revolutionizing e-commerce: effective strategies to optimize UX and... January 23, 2024 LEAVE A COMMENT Your comment First name* E-mail* Website Save my details in your browser for the next time I comment. This site uses Akismet to reduce spam. Find out how your data is processed .
One of the systems for going deeper into the analysis is to Paraguay Phone Number build a TOWS matrix - Threats, Opportunities, Weaknesses, Strength - which will allow, in a fairly simple way, to identify strategies to undertake. Opportunity Threats Strength Example of a strategy to undertake: seize the opportunity of favorable legislation to introduce the product with attractive packaging. Example of strategy to undertake: use the possibility of applying more favorable prices to enter the market by avoiding price barriers. Weaknesses Example of strategy to undertake: exploit the large size of the market to address the structural weakness of the sales force. Improve PV supports to exploit the stage of the product life cycle Example of strategy to be undertaken: raise the professionalism of PV by trying to limit the effects of barriers to entry into the market. Increase the capillarity of presence to cope with the reduction in customers' purchasing power. In this way - it is certainly the simplest system - we have built guidelines to adopt strategies that will allow us to face the market, from which an idea of strategic positioning of the product/brand can then arise, which will then guide the process of operative marketing. It's just one of many systems that can be used; with a little practice and experience it is possible to build a model suitable for each individual situation, as long as this allows us to identify with certainty which strategies to use.
Below you will find the other types of analysis introduced in previous articles: Analysis of the expanded competition Market analysis and segmentation Behavioral analysis Target analysis based on the benefits pursued Competitive analysis: how to do it Analysis of direct competitors Analysis of company strengths and weaknesses Analysis of opportunities and threats 00 0 ALESSANDRO CREAZZO Business consultant since 1999, I have dealt with subsidized finance and business planning at important trade organizations such as COLDIRETTI and CONFAGRICOLTURA, and also as a freelancer; in 2003 I started the management consultancy business. since 2009 I have been dealing with Strategic Marketing and Corporate Social Responsibility. previous post Web Analytics: basic metrics for SMEs and freelancers next post Influence in the age of the Internet: has anything changed? RELATED POSTS Marketing for February 29th: take advantage of the leap year... February 26, 2024 Effective marketing strategies for Valentine's Day: conquer... February 13, 2024 Revolutionizing e-commerce: effective strategies to optimize UX and... January 23, 2024 LEAVE A COMMENT Your comment First name* E-mail* Website Save my details in your browser for the next time I comment. This site uses Akismet to reduce spam. Find out how your data is processed .