Post by account_disabled on Oct 8, 2023 4:17:14 GMT
What if the creator has doubts about whether to tag the collaboration? We recommend following the golden rule: Tag!
recommendations for labeling UOKiK advertisements
Source: UOKiK press release
Two-level marking – what does it mean?
According to the recommendations, posts/stories/videos should Phone Number List have a two-level marking. This means that the influencer should inform about the advertising not only in the content of the post or in the photo/video, but also through the functionalities of the platform (systemic marking of paid cooperation, sponsor). And as an additional important factor, the Office of Competition and Consumer Protection recommends that the creator informs what brand the advertisement concerns.
According to the Office of Competition and Consumer Protection's recommendation, the influencer should mark the cooperation in a clear, unambiguous and understandable way for every recipient, i.e. be:
Placed in a visible place, e.g. at the beginning of the description or recording;
Stands out from the rest of the content;
Written in a clear and large enough font;
In Polish, if the profile is run in this language;
Using terms clearly indicating the commercial nature of the publication.
The marking must also be visible to both regular followers and those viewing its channels for the first time.
![](https://countrylist.club/wp-content/uploads/2023/10/English-Forum-300x149.png)
recommendations for labeling UOKiK advertisements
Source: UOKiK press release
#ImarkAds – a filter for IG and FB users
In addition to the Recommendation, the Office of Competition and Consumer Protection has prepared a free tool for creators that they can use when marking an advertisement, self-promotion or gift on Instagram or Facebook. It is an AR filter, which will soon be available online, and you will be able to search for it by the name #ImarkReklamy.
recommendations for labeling UOKiK advertisements
Source: UOKiK press release
Summary
Remember that if you advertise something under a contract with a company, you as influencers are responsible for what you publish on social media - regardless of the seller's liability!
If the influencer's advertising was misleading, you can demand compensation for the damage from him under Art. 12 of the Act on Counteracting Unfair Market Practices.
recommendations for labeling UOKiK advertisements
Source: UOKiK press release
Two-level marking – what does it mean?
According to the recommendations, posts/stories/videos should Phone Number List have a two-level marking. This means that the influencer should inform about the advertising not only in the content of the post or in the photo/video, but also through the functionalities of the platform (systemic marking of paid cooperation, sponsor). And as an additional important factor, the Office of Competition and Consumer Protection recommends that the creator informs what brand the advertisement concerns.
According to the Office of Competition and Consumer Protection's recommendation, the influencer should mark the cooperation in a clear, unambiguous and understandable way for every recipient, i.e. be:
Placed in a visible place, e.g. at the beginning of the description or recording;
Stands out from the rest of the content;
Written in a clear and large enough font;
In Polish, if the profile is run in this language;
Using terms clearly indicating the commercial nature of the publication.
The marking must also be visible to both regular followers and those viewing its channels for the first time.
![](https://countrylist.club/wp-content/uploads/2023/10/English-Forum-300x149.png)
recommendations for labeling UOKiK advertisements
Source: UOKiK press release
#ImarkAds – a filter for IG and FB users
In addition to the Recommendation, the Office of Competition and Consumer Protection has prepared a free tool for creators that they can use when marking an advertisement, self-promotion or gift on Instagram or Facebook. It is an AR filter, which will soon be available online, and you will be able to search for it by the name #ImarkReklamy.
recommendations for labeling UOKiK advertisements
Source: UOKiK press release
Summary
Remember that if you advertise something under a contract with a company, you as influencers are responsible for what you publish on social media - regardless of the seller's liability!
If the influencer's advertising was misleading, you can demand compensation for the damage from him under Art. 12 of the Act on Counteracting Unfair Market Practices.