Post by parvej64 on Oct 22, 2023 6:23:09 GMT
Quantity is not quality No year-to-year comparisons Ignoring context Misinterpretation of bounce rate Focusing only on selected phrases Ignoring the competition Skipping multi-channel tracks Forgetting about the mobile channel No tagging No spam filtering No conclusions drawn Summary Quantity is not quality If you only examine quantitative data and ignore qualitative data, this can significantly affect the interpretation of the results. For example, a higher number of visits does not necessarily translate into higher quality.
So pay attention to parameters such as the time users spend on the website or the number of subpages visited during a single visit (the latter factor may be misleading, as we will mention later). Similarly, it is worth taking into account conversions achieved thanks to a specific traffic source. Don't forget that both their number and value will matter. Sometimes it may turn out that smaller trades will photo retouching be more important due to the total profit they generate. No year-to-year comparisons is ignoring seasonality. When checking whether marketing activities are effective, it is easy to rely on the previous month. However, if in November you observe a decrease in traffic, for example in a store selling garden deckchairs, this does not necessarily mean a decrease in the quality of positioning activities.
![](https://static.wixstatic.com/media/aaba84_95f3ce1d4af1423fb753c618324d8f8c~mv2.jpg/v1/fill/w_420,h_204,al_c,lg_1,q_80,enc_auto/aaba84_95f3ce1d4af1423fb753c618324d8f8c~mv2.jpg)
To check the actual state of affairs, it is worth comparing data from the current and previous years. Ignoring context Many people only look at site-wide averages. Meanwhile, it may turn out that a specific fragment or subpage achieves results that differ significantly from the rest of the website. It is worth paying attention to this in Google Analytics in the Behaviors –> Website Content tab. The external context is also important. Did a large offline campaign translate into changes in the quantity and quality of traffic on the website? Was the sudden drop in interest in the website related to an exceptionally sunny weekend, during which potential customers simply spent less time on the Internet? These are very elusive factors and - unfortunately - sometimes you have to use intuition.
So pay attention to parameters such as the time users spend on the website or the number of subpages visited during a single visit (the latter factor may be misleading, as we will mention later). Similarly, it is worth taking into account conversions achieved thanks to a specific traffic source. Don't forget that both their number and value will matter. Sometimes it may turn out that smaller trades will photo retouching be more important due to the total profit they generate. No year-to-year comparisons is ignoring seasonality. When checking whether marketing activities are effective, it is easy to rely on the previous month. However, if in November you observe a decrease in traffic, for example in a store selling garden deckchairs, this does not necessarily mean a decrease in the quality of positioning activities.
![](https://static.wixstatic.com/media/aaba84_95f3ce1d4af1423fb753c618324d8f8c~mv2.jpg/v1/fill/w_420,h_204,al_c,lg_1,q_80,enc_auto/aaba84_95f3ce1d4af1423fb753c618324d8f8c~mv2.jpg)
To check the actual state of affairs, it is worth comparing data from the current and previous years. Ignoring context Many people only look at site-wide averages. Meanwhile, it may turn out that a specific fragment or subpage achieves results that differ significantly from the rest of the website. It is worth paying attention to this in Google Analytics in the Behaviors –> Website Content tab. The external context is also important. Did a large offline campaign translate into changes in the quantity and quality of traffic on the website? Was the sudden drop in interest in the website related to an exceptionally sunny weekend, during which potential customers simply spent less time on the Internet? These are very elusive factors and - unfortunately - sometimes you have to use intuition.