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Post by account_disabled on Oct 25, 2023 5:56:07 GMT
Actually, I help you make the most difficult choices. Here we go : from 'We actually only do something on our social media channels' to 'A structured and measurable approach' in 5 steps. Structure Step ① – Audience Segments Divide large target groups into the most important target group segments for your municipality. Not 'families', but 'families with young children' and 'families with older children'. Not entrepreneurs, but 'management of large industrial companies' and 'restaurant owners. Not 'job seekers', but 'MBO school leavers', returnees or 'university level with at least 5 years of experience'. It will be – if all goes well – a long list and it will take time, but you will soon recoup this investment. Structure step – Potential range photo editor per channel With these audience segments, immerse yourself in the metrics of all channels, available through each channel's ad environments. You investigate through which channel all those different segments can best be reached. Play with the filters and write down the numbers. ![](https://static.wixstatic.com/media/d90965_9722c64bad834fbf910b861c1d42051f~mv2.jpg/v1/fill/w_739,h_413,al_c,lg_1,q_80,enc_auto/d90965_9722c64bad834fbf910b861c1d42051f~mv2.jpg) This is the potential reach per target group per channel and also important input for drawing up your social KPIs . Icing on the textured cake: measuring becomes easier. These numbers give context to your social KPIs. Your supervisor's question – “Are 85 likes on an Instagram post a lot?” – you can answer by looking at your potential reach on that channel for that target group. If you consider that 3% of your followers see your Instagram post, you can do the math. And then those 85 likes get meaning.
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